THE BROKER WORLD IS BROKEN. WE’RE HERE TO FIX IT!
Sales Management & Brokerage Division
SERVICES
3,000 beverages come out every year and only 3% make it to $10,000,000 or more in annual sales.
There are three main issues that contribute to this execution gap:
Poor Sales Strategy lacking data-driven Route-To-Market Plan
Lack of the right Key Retail Authorizations at the right time
Inadequate Sell Through Support dedicated to ensure sell velocity goals are met.
Elite Sales Management
At Basemakers, we’re building the “Seal Team 6 of CPG Sales” to help solve the problem for our select brand partners. We’re hiring the best talent and selecting brands we believe can scale to $100mm+ in retail sales. “We’re building a deep competitive advantage through a purposeful combination of sales expertise, data analytics and service to help both brands and retailers thrive.
Service Components
Sales Strategy
Sales Strategy
Each brand partner will receive a strategic roadmap carefully crafted to help ensure the proper plan is in place for their unique product. Our team will start with an interview with the brand stakeholders, conduct a market analysis, a category deep dive and finish with a route-to-market path to chart the journey to success backed by data. We will go deeper than any other broker in the market, guaranteed.
Key Account Management
Key Account Management
Once the route to market is in place, our team will be conducting retailer outreach to activate key accounts and gain new authorizations. We’ll work closely with our Sr. Director of sales strategy & category management to build a compelling data story to help the category managers see the opportunity in bringing on your brand.
Distribution Management
Distribution Management
One of the most overlooked areas in effective distribution management. Our VP of Distribution, Data & Analytics will help ensure you are activated in the right distribution centers to build our key geographies aligned with your customized route to market plan. We’ll also ensure the right promotional plans are in place for impact, not spending money on promos that don’t drive results.
Retail Execution
Retail Execution
As part of our exclusive sales management division portfolio, we’ll receive $1,000/month of free retail execution services for our core division. We’ll also ensure best practices are executed against to drive sales velocity at your key accounts to ensure you not only stay on the shelf but be able to add new SKUs/Flavors as you build your product line up.
RETAILER COVERAGE
Our Retailer Partners
HOW WE DO IT
OUR APPROACH
Our goal is to build the best sales team in the food & beverage industry.
Discovery & Strategy
We begin by researching your category and competition to create a tailored sales strategy.
Retailer Outreach
Our sale team introduces your brand to retailers defined in our customized route to market plan.
Distribution Management
We also optimize your distribution management with constant contact for pallet prompting
Monitoring & Optimization
We continually analyze data to refine and optimize our efforts.
Let’s Talk!
Phone: 512-364-0701
Email: [email protected]
Use the contact form to send your inquiry.
A representative from our team will respond within 24-48hrs. If you would like a quicker response, please email: [email protected]
If urgent, please call our office phone: 512-364-0701